About Ryan

Ryan to provide personal background. Key areas: how he got into social media, the viral content channel work, what led him to working with TV talent. Written in first person.

Before I started working with TV talent, I spent years figuring out how social media platforms actually work — not the textbook version, the real version. I grew IGV (It's Gone Viral) from nothing to 11 million followers. I built Deluded Brendan on Twitter to 350,000. My own Facebook page sits at 600,000. Across all of it: more than 30 million followers and 18 billion views. I know what it takes to build an audience. And I know what it takes to monetise one.

I don't work with everyone. The fit has to be right — for the talent, for the platform, and for the kind of content they're producing. I adapt the approach to the algorithm. Social platforms change constantly and so does my strategy. What I don't change is the core principle: consistent content from talented people, with the right platform strategy behind it, builds an audience that earns. I work directly with talent wherever possible. That's where the best results happen.