FAQ

Facebook’s in-stream ad programme places short ads within your video content similar to YouTube. You earn based on the number of views and the engagement your content generates. Facebook pays out monthly once you meet the minimum threshold.

Ryan manages the growth and monetisation strategy for your social presence. That includes platform setup, content strategy guidance, algorithm management, and ongoing optimisation. You produce the content, he handles everything around it.

Yes — and it’s the most important part. The model only works if you’re consistently creating content. Ryan handles the strategy, but your content is the raw material. This is the first thing Ryan discusses in an initial conversation, because if you’re not in a position to post regularly, the timing might not be right.

No — and Ryan will tell you that upfront. Facebook’s algorithm is unpredictable and revenue scales with views and engagement. What Ryan can guarantee is that the strategy is built on real experience, real results, and a genuine understanding of how these platforms work.

Every partnership is structured around the individual — the size of the audience, the content output, and what’s realistic to achieve. Ryan will walk you through exactly how the split works during your initial conversation.

Ryan prefers to work directly with talent — that’s where the best results happen. But he also works with management companies on a consultancy basis, or as a resource for agencies looking to improve social performance across their roster.

Growth timelines vary depending on starting point, content consistency, and platform conditions. Ryan’s track record shows significant growth over a period of months, not weeks. He’ll give you an honest picture of what’s realistic in an initial conversation.

Primarily Facebook, where Ryan has the strongest track record and where the monetisation infrastructure is most developed. Depending on your audience and content, other platforms may be part of the strategy too.